Drawing from over 7 years of dedicated experience, our founder possesses a distinct perspective honed through collaborations with direct-to-consumer (DTC) brands in the fashion, beauty, and wellness space. Rooted in a passion ignited at the tender age of 13 when she stumbled upon her grandfather's camera, she embarked on a lifelong journey of capturing moments and weaving narratives. Despite her tenure at multiple creative agencies spanning four years, her dedication to photography remained unwavering, eventually culminating in the inception of Created in Los Angeles in 2020. This intersection of expertise, passion, and entrepreneurial spirit forms the bedrock of our commitment to delivering exceptional content tailored to resonate with consumers.